To optimize within boundaries, you have to first know your parameters. Second, know what things outside your parameters will directly effect you and who controls those things. Third, define goals from optimization. Fourth, sum up your tactics to form your optimization strategy. Fifth, make it happen.
To stick with my goal of writing each day, I could only make time for a brief post. I hope this topic will expand to a long form post as it has become a topic of interest for our growing company.