Can you remember the last time you had an amazing experience—maybe at a hotel or a restaurant—where the staff made you feel truly taken care of?
That level of service is exactly what your website should deliver.
In today’s digital world, SEO is no longer just about keywords and backlinks—it’s about giving users the best possible experience. In this post, we break down insights from Chris Milton of 3-2-3 Media and expand on them with practical, real-world examples.
1. 🎯 Define the Goal of Every Page
Every great website starts with a clear user intent in mind. Ask yourself:
- Do I want users to fill out a form?
- Do I want them to book an appointment?
- Or do I want them to buy something?
Each goal requires a different level of trust and clarity.
Example:
A dental clinic should make booking an appointment feel easier than calling. Use one-click buttons, minimal forms, and visible office hours.
2. ✅ Build Trust with Transparency
People don’t buy or commit unless they feel safe doing so. Here’s how you build that trust online:
- Show who you are: A strong About page and team bios
- Explain everything clearly: Prices, timelines, deliverables
- Answer questions before they’re asked: FAQ sections and testimonials
Example:
An online course saw a 40% conversion lift after adding a course preview video, instructor bio, and a no-questions-asked refund policy.
3. 🧭 Make On-Site SEO Human-Friendly
Forget stuffing keywords. Focus on:
- Fast page loads (under 2 seconds)
- Mobile responsiveness
- Scannable, clear content
- Strong calls-to-action (CTAs)
Pro Tip: Use free tools like Hotjar to understand how people interact with your pages.
4. 🗂 Win Big With Better Directory Listings
Chris rightly points out how undermanaged business listings are a massive missed opportunity.
- Fully update your Google Business Profile
- Claim your Yelp, Bing, and local directories
- Add real photos, business hours, and a compelling description
Example:
A local cafe updated its Yelp profile, added current menus and behind-the-scenes videos—and saw foot traffic increase by 25%.
5. 🔎 Understand Search Intent and SEO “Matchmaking”
Search engines are trying to match the right content with the right queries.
You need to:
- Use the right keywords (via tools like SEMrush or Ubersuggest)
- Build authority through backlinks and content
- Stay locally relevant if your business serves a region
Local SEO Tip: Add city-specific pages to your site (“Plumber in Nashville”) and keep your NAP (Name, Address, Phone) consistent across the web.
6. 🔗 Backlinks = Authority Boost
Backlinks are like digital referrals. The more high-quality, relevant sites link to you, the more Google sees you as an expert.
Get backlinks from:
- Guest blogs
- Press mentions
- Industry directories
- Partnerships and vendors
Example:
A wedding planner wrote a blog post featuring the top 10 venues in her city—half of them linked back to her site. Instant credibility + traffic boost.
Make Your Website Feel Like a Concierge
Just like a 5-star hotel concierge anticipates needs, your site should:
- Be easy to navigate
- Answer questions quickly
- Make conversions feel seamless
This is the new standard for SEO. Not tricks—just great experience.
📣 Need Help? Start With a Free SEO Audit
Want a professional eye on your website? The team at 323 Media offers quick, actionable SEO audits to identify growth opportunities—no strings attached.
📬 Get in touch and see how far great UX can take your rankings.