I’m transparent about what I’m using to power my day-to-day and the tech stack within our businesses. If it’s listed below, it’s an endorsement for me, sometimes with an explanation of what we found works best. Some of these are affiliate links as the companies appreciate the good recommendation and love talking about the great product they built!
Always open to new recommendations, however, I like to scrutinize before implementing, as I do know the cost of switching a tool or platform. This means I’m open to new products and services, analyze the compatibility for our needs, and seem to be constantly testing, which had led me to always evolving what’s best in the market for our needs, running marketing campaigns, creating content, and SEO — at scale.
The best part of this is never feeling behind on what best practices are. The downside can be wasting time trying things that don’t work out.
Ask me anything about the resources that I recommend, and if I can’t answer, I’m happy to point you in the right direction, often to the right person at the company to help you out. The coolest thing about a lot of the products that I recommend is how versitle they can be. Sure, they meet the needs that we need, but how we use it may look different that how you should be using it.
The right tech stack does contribute to your success
The right tech stack does contribute to your success. If you don’t have the compatible set of tools to run your business, you’re going to be stuck, often spending more time than doing things manually.
Take your time, go for a few test drives, figure out what you need, want and certainly don’t need to pay for.
My simple rules for picking the right tools:
- Worth the price you’ll be paying. Find the features you need and don’t feel like you need the full suite of you aren’t going to be using it. Trust me, the developers on the other side want their tool to be used.
- Pay Annual if possible. Annual price also means you’re locked in for a year, so pick wisely to save the money.
- Does it play nicely with your other tools? Can you easily integrate, keep your work flow, or transfer data?
- It should replace something else. Very rarely is there something new that goes on top of everything else. So, what’s leaving your world if you get this new tool?
- Would you recommend it? No BS, would you tell someone about your secret sauce? I hope so, that’s the right thing to do, but you should also be that happy with your choice.
The Right Recipe – Breaking down Processes
When you have an end-to-end process, there’s often gaps that happen between different tools. While the same input and output are desired (like making a YouTube Video, then turning it into Social Posts, Blog Posts and Newsletters) there can be various steps or requirements that you need to do. For example, we need legal approval from a financial client on all content before posting or scheduling anything. Another client requires all scheduling being done through their own social media tools because of how many other processes they have happening in their CRM.
Here’s an example of breaking down a process – check it out and steal our formula for Content Repurposing:
This video includes the following tools:
- Content Ideas (keyword research) with SEM Rush
- Recording with StreamYard (which we also use for Streaming Live Events)
- Editing and getting the transcript from Loom
- Using Opus Clip for YouTube Shorts and Instagram Reels
- Using SurferSEO for optimizing a blog post
- Creating a Newsletter Update with BeeHiiv
You can find the full list of my current Marketing Toolbox here.