If you’re creating content for your business, chances are you’re working hard to keep up with the pace — social posts, blogs, emails, videos, and maybe even a podcast. The problem? You’re probably creating too much from scratch and not getting enough mileage out of what you already have.
That’s where the Content Waterfall comes in. It’s a process I’ve refined over years of running campaigns for clients, and it’s designed to turn one great piece of content into dozens of assets — without sacrificing quality or burning yourself out.
Step 1: Start with One Core Content Piece
Everything begins with a high-value video or podcast episode.
It’s your most authentic format — your tone, personality, and expertise shine here.
This is the seed from which the entire waterfall flows.
Step 2: Transcribe and Break It Down
Once the video is done, I run it through Loom (or similar tools) to get:
- A timestamped transcript for easy reference
- Chapters for YouTube SEO
- Suggested titles and intros
This one step instantly makes your content searchable, editable, and reusable.
Step 3: Build Skeleton Content
From the transcript, you create structured outlines for:
- Blog posts
- Email newsletters
- Social media captions
This is the “content skeleton” that makes repurposing fast and consistent.
Step 4: Optimize for Search
With Surfer SEO or another keyword tool, I find:
- The terms people are actually searching for
- Related questions to answer
- Topics to build authority around
This ensures every repurposed piece is discoverable and relevant.
Step 5: Create Social Media Posts
From the transcript, I extract:
- Short quotes
- Quick tips
- One-liners that grab attention
These become ready-to-go posts with visuals, perfect for Instagram, LinkedIn, or X.
Step 6: Cut Short-Form Clips
Using Opus Clip, I turn the long video into:
- 15–60 second clips for TikTok, Instagram Reels, YouTube Shorts, and Facebook
- Auto-generated captions and resizing for each platform
This multiplies your reach without extra filming.
Step 7: Publish Everywhere — Funnel to Your Website
The last step is key: drive everything back to your website.
Why? Because it’s the only platform you truly own.
From there, capture leads through newsletters, free downloads, or offers.
Advanced: Content Clustering
If one topic performs well, double down:
- Record deeper videos on sub-points
- Write in-depth blog posts for each
- Link them together to build SEO authority
Depth builds trust. Trust drives sales.
Final Takeaway
The Content Waterfall isn’t about doing more work — it’s about making one piece of work go further.
Start with your next video, follow these steps, and watch your content multiply without adding stress to your schedule.
💡 Pro Tip: If you want to see my exact agency workflow, grab the Content Waterfall Mini-Guide..