Blog
7 Steps that Got me 37,000 Sneakerhead Followers and will Work For Your Niche Too
What started as a new blogging platform turned into my first niche community that refuelled my passion for sneakers. You really can take your passion and turn it into something amazing. Here’s my journey of building blogs on Tumblr that gained a strong, loyal...
Defining a Target Market: Matching your products with People
Do you ever have that feeling that you missed out on something? That you might have been the only person on the planet who didn’t get the memo? Or possibly, that something you really wanted to do just happened, and you didn’t notice? You’ve probably shifted target...
5 Steps to Start a Blog – a Beginners Guide to Blogging
Choosing to blog as a creative outlet or an opportunity to make money is something that I’ve really enjoyed over the years. It started blogging to recap basketball games, then cars, sneakers, and finally to build my personal brand. In between, my content marketing...
Getting Tactical: Business Tactics to Build your Strategy
Often confused, tactics and strategy are the elements of business planning and activity. The tactics are the activities and actions that may not seem to make a big impact, but repeated or combined with other elements create a strong business. The Strategy is both the...
Brewmaster. Marketer. Tradeshow Hustler.
My first job took me through the many different aspects of retail. Understanding it all (sales, merchandising, events, inventory, cash) gave me a good foundation to tackle any challenge. The next opportunity that came along was working in the food & beverage...
Why Building a Community Matters: Building your Network
There’s a lot of chat about networking being important for your business and career. I’m a firm believer in this, and really like getting out and networking. Years of events and learning have left me with helpful tips for practicing your pitch, goal setting, and...
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